Some great speakers in the afternoon, explaining the need to be real and to humanise brands when using social media. Several case studies were presented including Lonely Planet and Happener.

The afternoon session kicked off with lawyer Andrew Pascoe who got quite a few laughs from the crowd here at Media140 with is frankness and self-depreciating humor. A great presentation!

Paul Pichugin
@paulmp
http://blaquestudios.com.au